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General Management Department's Lecture

Topic:     Qualitative Research: New Ways of Seeing Management and Business

Speaker:Pratima (Tima) Bansal (the Canada Research Chair in Business Sustainability at the Ivey Business School at Western University (Ontario))

Time:     12:00 Nov.13 2017

Place:    Room706,Mingde Bussiness Building


  Qualitative research is gaining significant traction in high quality management journals. There are many reasons why qualitative research is among the fastest growing areas of research in high quality journals. First, qualitative research is often the source of ground-breaking insights that shapes future management theory. Whereas only 15% of submissions are qualitative, approximately 50% of the best paper prize winners are qualitative. Second, qualitative research is often able to build theory that not only offers significant theoretical insight, but also can generate practical insights. But, qualitative research is peppered with difficulties. In this talk, I will offer insights for researchers new to qualitative research and insights for those who are more experienced.

   For the researcher new to qualitative research, I will offer insights into the minimum attributes to move qualitative research over the review bar. Even though the number of qualitative submissions is on the rise, approximately 40% of submissions are not sent for review at the Academy of Management Journal because they do not meet the Journal’s minimum review bar. For those researchers who have engaged in quantitative research, I will also show how your quantitative skills can be an asset for qualitative research and how qualitative research will sharpen your quantitative skills for theorizing.

   For the experienced qualitative researcher, I will discuss some of the frontiers of the research. In a 2010 editorial with Kevin Corley for the Academy of Management Journal, we argued that qualitative research has “come of age.”  Its legitimacy and status are no longer questioned. Yet, this coming of age has led to an ossification and normalization of research practices that has constrained progress. I will offer domains of data sources and analysis that I believe can push boundaries to help see phenomena in new ways.

   At the end of this presentation, I hope you leave motivated to engage in qualitative research. You will have a greater appreciation of what qualitative research can add to management theory and practice and with some tools and insights that will help you embark on it more effectively.