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Marketing Department's Lecture

BIO: David E. Sprott is the Boeing / Scott and Linda Carson Chair and Professor of Marketing in the Carson College of Business at Washington State University, Pullman. Dr. Sprott also serves as Senior Associate Dean for Faculty and International Affairs and is on faculty at the University of St Gallen in Switzerland. He received his Bachelors of Business Administration from Kent State University in 1990 and his MBA from Kent in 1992. He earned a Ph.D. in Marketing, with an emphasis on psychology and consumer decision making, from the University of South Carolina in 1997. Professor Sprott’s research interests include: retailing, branding, influence strategies and marketing public policy. His research has been published in the field’s top journals such as Journal of Applied Psychology, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Journal of Retailing.