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管理科学与工程系讲座

发布日期:2014-05-12

题目:Harnessing the Power of Self-Organization in Online Community duringOrganizational Crisis
主讲人:南宁博士
时间:2014年5月28日 下午2:00——3:30
地点:明商1008室
协调人:王珊 (人大商学院管理科学与工程系副教授)
主讲人介绍:

 


  南宁博士是加拿大university of British Columbia Sauder商学院管理信息学系助理教授。她主要的研究兴趣是基于复杂适应性系统理论的范式研究互联网以及ICT对于企业的影响,研究方法上将Agent based modelling 和传统的研究方法相结合。她在MIS Quarterly, Journal of the Association for Information Systems, IEEE Transactions on Software Engineering, and Computational and Mathematical Organization Theory等期刊上发表过多篇相关文章。南宁博士本科毕业于清华大学,并分别在University of Minnesota 获得硕士学位,University of Michigan的Ross商学院获得博士学位。
内容摘要
  Organizational crisis management has traditionally favored a centralized plan-and-control approach.  This study explores the possibility for an orderly crisis management process to arise unintentionally from decentralized and spontaneous actions in an online community (i.e., self-organization).  Based on complex adaptive systems theory, a multilevel model is developed to account for the logical relation between individual-level actions and interactions in an online community and an organizational-level orderly and rational crisis management process, as described by the organizational crisis management literature.  We apply this multilevel model to an analysis of 89,596 postsfrom an online community that was deeply embedded in an earthquake-induced organizational crisis.  Results indicate that fluctuation of message content themes in this online community served to energize continuous input from ordinary organizational members.  These input actualized new possibilities offered by the technology platform for crisis management actions (i.e., actualized IT affordances).  Concatenation of immediate impacts of message content themes and actualized IT affordances formed feedback loops that moderated the crisis management activities towards an efficient trajectory.  Our findings challenge the traditional assumption that macro-level order requires micro-level order-seeking behaviors.  They suggest the viability of self-organization as a new source of organizational order.  Theoretical and empirical implications for harnessing the power of ordinary organizational members connected by today’s technology platforms are discussed.